Gap Custom / Contender Construction
Problem:
GAP Custom Homes and Contender Construction are family-owned and operated businesses that construct custom homes, additions, remodels, barndominiums, and fire & water damage restoration. We met Stephen Box, Co-Owner of Contender Construction and Roofing Group and GAP Custom Homes, to build two websites that will serve as marketing tools for his businesses. The goal for each is to offer a portfolio of each company’s work and a way for them to succeed in the overall SEO race.
Approach:
Initially, our work started a month before Houston survived one of the greatest hurricanes in August 2018, Hurricane Harvey. Then, Gap Custom Homes had to pause many services to serve their community by providing disaster relief services and remodeling for homes destroyed throughout the Houston area. We worked with their initial website to redesign a more user-friendly version and include more SEO components so residents could search and find Contender Construction.
Once Contender Construction could service the community and the cleanup of the hurricane-damaged homes subsided, Gap Custom Homes was uniquely positioned to offer support for rebuilding and new custom home development. We sat down together to map out the plan going forward to ensure the success of this new website launch.
Using WordPress for both websites, we created a gallery of the projects completed, incorporated social proof with Houzz, and incorporated SEO and Social media optimization so that projects could be easily shared with their audience.
Success:
As a result, both companies lasted through Hurricane Harvey and emerged as the go-to companies for custom home building and damage restoration in Texas.
Gap Custom Homes has proven such great success that, as of May 2024, the website is listed on page 1 of Google for the keyword reliable custom home builders in Texas.
