Growing Birmingham Ministry Built a Digital Foundation That Supports Their Community Outreach
Problem:
The Harvest Birmingham faced a common challenge for growing ministries: they had built a strong local presence but lacked the digital infrastructure to serve their community effectively. Without a proper website, they couldn’t provide essential information to members, accept online donations, or maintain consistent communication through social media. Lead Pastor Mack Pippen knew that to reach more people and better serve their existing congregation, they needed a professional digital presence that reflected their commitment to excellence while remaining accessible to everyone.
Approach:
We started by sitting down with Pastor Pippen to understand not just what they wanted, but why they needed it. Through our discovery process, we identified three critical functions the website needed to serve: seamless online giving for members who preferred digital donations, integrated social media to maintain community connection, and clear information architecture so visitors could easily find service times, events, and ministry details.
Rather than building a complex system they couldn’t manage, we chose WordPress as the foundation—giving them a content management system they could update themselves without technical expertise. We integrated their existing Facebook presence directly into the site, ensuring their social media efforts amplified their web presence instead of competing with it.
Success:
The Harvest Birmingham now has a clean, functional website that serves as their digital home base. The integrated Facebook feed keeps content fresh automatically, the online giving system provides a convenient way for members to contribute, and the clear information structure helps both new visitors and existing members find what they need quickly. Most importantly, they have a scalable foundation they can manage and grow with as their ministry expands, without requiring ongoing technical support for basic updates.
Why this matters for your organization: Whether you’re a ministry, nonprofit, or community organization, establishing a strong digital presence isn’t about having the fanciest website—it’s about creating a tool that actually serves your mission and makes it easier for people to connect with your work.
