A Health Supplement Brand Grew Sales by 67% in Just 6 Months After Ditching In-Person Sales
Problem:
Earth’s Cabinet is a Direct-to-Consumer brand that sells herbal supplements and vitamins to improve health. The owner had built their business around in-person sales but reached out because he recognized a critical limitation in his current approach.
The challenge was clear: while in-person sales had established the business, this model wasn’t leveraging the efficiency that eCommerce could provide. The owner was spending valuable time on order fulfillment and placement—time that could be better invested in marketing the business and building relationships with customers.
The business needed a way to serve both new and existing customers more efficiently while allowing the owner to focus on what would drive real growth: marketing and customer engagement rather than manual order processing.
Approach:
We sat down to devise a comprehensive strategy that would transform Earth’s Cabinet’s sales approach while maintaining their commitment to helping customers improve their health.
Our strategy utilized a strategic mix of social media and Shopify to create a complete online presence that would scale beyond the limitations of in-person sales.
The centerpiece was building a new Shopify store specifically designed to showcase Earth’s Cabinet’s herbal supplements and vitamins. This wasn’t just about putting products online—it was about creating a platform that would allow both new and existing customers to shop easily and efficiently.
The strategic shift was designed to accomplish a crucial goal: freeing up the owner’s time and energy. Instead of being bogged down in order fulfillment and placement, the owner could redirect his focus toward marketing the business and nurturing customer relationships—the activities that would drive sustainable growth.
Success:
The transformation delivered results that exceeded expectations across every key metric:
Sales Performance:
- 67% growth in total sales – The move to eCommerce dramatically expanded revenue potential
- 37% increase in total orders – More customers were able to discover and purchase from Earth’s Cabinet
Conversion Excellence:
- 301% conversion rate increase – The new online experience was dramatically more effective at turning visitors into customers
But the numbers only tell part of the story. The strategic shift accomplished exactly what the owner had envisioned: he was no longer spending his time on manual order fulfillment and placement. Instead, he could focus his energy on marketing the business and building stronger relationships with customers—the activities that create long-term business value.
The success demonstrates how the right eCommerce strategy can transform a business model, allowing health-focused brands like Earth’s Cabinet to serve customers more efficiently while creating space for sustainable growth and expansion.
