An AV Rental Company Went From Invisible to Top 50 Rankings for High-Value Keywords in 6 Months
Problem:
AVS Metro had a problem that’s all too common among local service businesses: they were great at what they did, but potential customers couldn’t find them online.
Despite being a leading audio-visual solutions provider in the Washington DC metro area, AVS Metro was practically invisible when people searched for terms like “AV rental Washington DC” or “audio visual rental washington dc.” Their website wasn’t showing up anywhere near the first page of Google, which meant their competitors were capturing all the business.
The company was missing out on potential customers every day because they simply couldn’t be found online. AVS Metro needed a complete SEO overhaul to gain visibility in search results and position themselves as a discoverable option in the competitive AV rental market.
Approach:
We knew that ranking for competitive AV rental terms in a major metro market like DC would require a methodical, two-pronged approach.
Technical Foundation
First, we started by fixing the technical issues that were preventing Google from properly understanding and ranking its website. This included optimizing site speed, improving mobile responsiveness, and restructuring their content to target the specific search terms their customers were using.
Authority Building
Next, we built AVS Metro’s authority through strategic link building from industry publications, local business directories, and relevant industry websites. This told Google that AVS Metro was a trusted, established business in the AV rental space.
Content Strategy
We created location-specific content that directly addressed the questions their potential customers were asking, positioning AVS Metro as the local expert while targeting high-value search terms.
The key was consistency. Instead of trying quick fixes or shortcuts, we committed to a steady, methodical approach that would build lasting results.
Success:
The numbers tell the story:
Ranking Improvements:
- “AV rental Washington DC” jumped from 100+ to position 42
- “Audio visual rental washington dc” climbed from 100+ to position 40
- “Washington DC audio visual rentals” improved from 100+ to position 36
- “Audio rental Washington DC” rose from 100+ to position 60
- Multiple other AV-related terms achieved similar dramatic improvements
Business Impact:
- Achieved top 50 rankings for 8 primary target keywords
- Massive improvement in online visibility for high-value search terms
- Positioned AVS Metro as a discoverable option for customers searching for AV rentals
- Created a sustainable organic presence in a highly competitive market
The Real Impact of Better Rankings
When potential customers search for “AV rental Washington DC” or “audio visual rental washington dc,” AVS Metro now appears where they can actually be found. Before our work, they were buried on page 10+ where no one looks. Now they’re competing with the top players in their market.
What This Means for Your Business
AVS Metro’s transformation shows what happens when you commit to building real authority and visibility online. While their competitors remain invisible in search results, AVS Metro is now positioned to capture customers actively searching for their services.
The key wasn’t magic tricks or shortcuts – it was consistent, strategic work that built real authority and trust with both search engines and customers.
