Digital or content marketing is still one of the best bets for your money when it comes to reaching B2B clients. Many may think these methods have become obsolete now that social media has been around for awhile. That’s simply not the case.
Your B2B targets are online just as frequently today as they ever were, and it makes sense to target your marketing efforts where there is most engagement. So follow these tips on how B2B businesses can maximize marketing ROI if you need a refresher to get your efforts back on track.
Know Your Audience
It’s important that you understand your audience. Knowing the demographic and interests of those on your email list and others seeing your content is essential for a number of reasons. When you know who your audience is, you can provide relevant content they want to see. In addition, you can take things further by segmenting your mailing lists. This means breaking them down into particular interests to ensure a more successful campaign.
Deploy an Analytics Platform for Better Marketing
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An analytics platform will give you the clear insight you need to be able to tell what’s working and what isn’t. This is crucial to successful B2B marketing campaigns. Analytics allow you to see things such as clickthrough rates, engagement, open rates, and leads generated. Better still, you can use your analytics in comparison testing to get an idea of which types of campaigns and efforts are providing the most success.
Refine Your Content
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Content is still king. However, that content must be quality. Again, relevance matters. Make sure effort is being put into writing about subjects that interest your audience. Speaking of subjects, let’s talk about the subject line of your emails. Many marketers ignore this valuable piece of real estate.
Writing headlines that are dynamic to read and grab attention is always wise. If you can personalize the subject line, that could work even more to your advantage. Once this is accomplished, be sure to follow through with content that delivers what your subject line promised.
Update Your Mailing List
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An updated mailing list is gold when it comes to B2B marketing. That doesn’t mean that your list needs to be huge. More isn’t always best. Quality over quantity is the name of the game here. Keep working to gain new subscribers, but work smarter by creating a series of productive lead magnets. You can do this through a presence on social media channels like LinkedIn, Facebook and Twitter. The ultimate goal is to sign up subscribers who will be engaged.
If you think your business’s marketing efforts could be improved, reach out to our team to see what we can do to help you out.