Did you know that Google provides an Ad Grant for Nonprofits looking to utilize the power of their search engine marketing? The process of purchasing paid advertising on their text-based Google search network where you can drive specialized traffic to certain areas of your website. This is called PPC (short for Pay-Per-Click) marketing.
Many nonprofits may not even know this exists, but I’m here to provide three tips about taking advantage of this.
1. Must be a registered nonprofit in your Country.
Be registered as a charitable organization in your home country. Google provides a list of eligibility requirements based on your Country (link). Sometimes countries have additional eligibility requirements, and not all are eligible.
2. Google provides $10,000 per month in ad credits.
Yes, you read that correctly. You can apply for the Google Ad Grant program as a qualifying nonprofit. Once approved, you will receive $10,000/month in ad credits for the life of you needing to use them. Ad cost can get expensive depending on the keywords you target. Having $10k towards a marketing budget for a small nonprofit is extremely helpful.
3. You must be registered and validated with TechSoup.
TechSoup is a nonprofit international network of non-governmental organizations that provides technical support and technological tools to other nonprofits. Currently, I’m a WordPress chapter host (link). Our goal is to inform nonprofits of the exponential success gained from using such a robust piece of software. To qualify for the Google Ad Grant, you must register as a nonprofit with TechSoup. It doesn’t cost anything, and you would be one step closer to a dream ad budget.
If you need help applying or have any questions, feel free to reach out.
All the best!
