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How to Boost Your Brand’s Online Reputation

With information traveling so quickly thanks to the internet, people will hear about a place or a person long before they have made any form of communication. This is why when it comes to doing business and building a brand, having a positive online reputation is essential to being successful. Here are some great tips that can help you build a positive online reputation for your brand or business.

Maintain Social Media

Having an active social media account in this day and age is a critical component of successful brand building. Many people look to the internet for information on most things and that includes certain brands or businesses. However, being active on social media may not be the easiest thing for a busy entrepreneur to do which is why many people have administrators for their blogs and other social media pages. Adding a separate page administrator has a lot of benefits. Your content can remain fresh and engaging because of the various perspectives and voices that other administrators bring to the table.

Make a Blog

Speaking of blogs, blogging is an excellent way to get more traffic coming to your website which can result in more exposure for your brand and even sales for your business. By constantly updating your blog with fresh content, you increase your chance of using prime keywords which can boost your search engine optimization. This means that you can rank higher on search engines and therefore increase your brand’s visibility even more.

Encourage Reviews

Reviews are one of the quickest and easiest ways to increase sales as well as exposure for a business. People love to read reviews before they make a final decision on purchasing a product. So, it is important that you provide the best customer service in order to ensure that your company receives excellent ratings. These reviews should be organic and earned in an ethical manner and in no way should they be bought or created in another unethical manner.

Guest Post

While this may be something you either are unaware of or just never thought about doing, writing blog posts on someone else’s website can grow your following significantly. This is especially true if the website you are guest posting on is extremely popular and has a great online reputation already. By affiliating yourself with a website or brand of this nature, you can also benefit not only from their popularity but also their reputation as well.

Network Strategically

People often judge a person by who their friends are and who they associate with. This is why it is a good idea to align yourself with people who have good reputations, especially when it comes to building your brand. Just like guest posting on a popular blog can help you to gain exposure, it can also help with your brand’s image and online reputation. If you are affiliated with another reputable company or person, people will be more apt to believe that you too are trustworthy and have integrity. The adverse can be true as well, so you must protect your brand’s reputation at all times. 

While these tips are great for helping you to get noticed and building a positive name for your brand, it is important that you maintain this reputation as well. When using social media, be sure to keep your posts positive and morally intact so as not to offend anyone. Many brands have had to go on an apology tour for saying the wrong thing online and their brands have suffered greatly because of it.


If you are struggling to build your brand, we can help. Get in touch with us today to schedule a consultation!

George Woodard

George Woodard

A Texas based Web Developer specializing in Digital Marketing. My team and I help Government Agencies and Small Businesses generate leads using their website with digital marketing and simply their workflow.

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