If you are like most people, your cell phone is very near you all the time. HackerNoon reports that the average American adult (18+) spends roughly under 3 hours on their smartphones every day. That presents marketers a unique opportunity to market to you on your phone. The use of mobile devices to surf the web continues to rise each year and is likely to continue to increase in the foreseeable future. Here are some mobile marketing tips that you will want to keep in mind at each step of the sales funnel.
Mobile Marketing Awareness
There are several ways that a customer may enter your sales funnel. The customer could be watching television and see your ad, driving down the highway and view your billboard or run across a friend talking about your product. If they are like most customers, then the first thing that they do is reach for their phones to look up more information about your company. According to Maryville University, “there was a 63% year-over-year increase in global mobile traffic in 2016, signaling a shift in how media is consumed today, and that is just the beginning of the growth of mobile.” Therefore, at this stage, it is vital that you be found all over Google’s first page. You can do this by claiming your Google My Business, organic search results, news feeds that Google runs on their page, featured snippets and in a multitude of other ways. Thinking about controlling as many of these as possible is crucial to capturing the customer into your sales funnel.
Interest
You have now captivated your audience member’s attention, but you have not converted them into a customer yet. They are, however, looking for more information. You can provide it to them in several different ways. Let your company’s personality show through on social media. Make sure that you have a mobile-friendly website that loads quickly filled with useful information and an easy-to-use navigation bar. Make it easy for a potential customer to get the product into their hands, and make it easy to find out about your liberal return policy.
Evaluation
You have almost closed the sales at this point. Start by claiming all your review site options, and then make sure that you respond to all reviews in a positive manner. Customer Think also recommends to not only answer complaints, but also respond to positive feedback as well. Also when possible, capture independent reviewer’s attention so that they will write positively about your products. Again, your sales page and return page should be easily found and not require many clicks to get there. You have gotten far enough that the potential customer is willing to share their email with your company in exchange for even more information.
Engagement
You now have the product in your customer’s hands. Make it easy for them to use your product. Make sure that product packaging is easy to understand. If needed, make sure helpful instructions are included. Include videos showing how to use your product on your website. Make it easy to connect with a customer service agent and arm them with the information that they need to be useful.
Almost every buyer goes through the same sales funnel. When you meet customers at each step, then your company is more likely to be successful. Think about where you may be losing them and improve in that area first.
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