Ways to Connect Your Business to the Community

No business is an island unto itself, and every business can only truly be successful if it makes an active effort to connect to its surrounding community. This isn’t always the easiest task, but fortunately, there are many ways to better integrate yourself into your neighborhood. Here are three ways to do that.

Get Involved

Getting involved in the community is not only good for your company but can also be a great public relations opportunity. There are so many ways to get involved including service projects, fundraisers, or volunteering at a food bank or animal shelter. There are many ways to enhance your company’s involvement. Find a cause which you and your employees care about, and see what opportunities there are to volunteer. Furthermore, nonprofits are constantly looking for sponsors, and you can always see what sort of opportunities there are to make donations and reap the marketing benefits which come with non-profit sponsorship.

Work With Other Businesses

Working with other businesses is an ideal way to network, get your name out there and find other opportunities to grow your own business. You could simply engage in sales calls and find businesses that you could work with. There are also Chambers of Commerce across the country. They will often host events and mixers, which will give you a chance to get in front of other businesses, in addition to their many other benefits. The more you are known to other businesses, the more likely they are to share recommendations with their own customers and friends and family. There may be opportunities for package deals and other joint promotions in the future.

Find Online Communities

These days, community connection doesn’t have to mean physical interaction. Almost every community has an active presence on numerous online networks, including everything from social networking behemoths like Facebook to more niche apps like NextDoor. Ask around, do a Google search or two and find where these active online communities are located. You do have to use caution when operating in groups like these. You want to keep your business interactions focused on the good things about your community. Remember to always be positive and compliment others, both in person and online.

Regardless of the type of business you operate, there are plenty of opportunities for you to work with others, grow your business and connect with the community—it just requires a bit of effort, shoe leather, or mouse clicks. Connecting with your community is a great way to get your name out there and grow your bottom line.

To be able to connect with people online, you’re going to need some good social media profiles. Let us help you create and manage them!

George Woodard

George Woodard

My goal is to help marketing and communication teams with creative and content efforts to continue the growth of their organization’s visibility online and provide a consistent experience for your audience across all platforms.

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