Image Source: AT&T Experience
Your business website is often the first impression that someone will have of your brand. That is why it is crucial to understand the difference between a simple website and a simple website that is optimized for mobile. Not convinced that it’s worth the trouble? Here are several reasons why that you need to know about:
SEO
Search Engine Optimization, otherwise known as SEO, is not just a trendy marketing tool. It’s a powerhouse that all but drives the digital marketing world. SEO is the art and science of making your website rank higher in the SERPs (Search Engine Results Pages). Thus, your SEO ranking directly affects how much attention and traffic you get.
If you’re on the fifth page of Google but your competitor is on the first, good luck competing with them in organic marketing. And the problem with that is that organic marketing is free, other than producing content. You don’t have to pay for ads, so you definitely want to take advantage of it. Luckily, Google rewards you when your site is mobile friendly and they boost your rankings for it.
Mobile User Experience
The user experience has become somewhat of a punchline in online marketing and Silicon Valley alike. People talk about it so much you almost have to wonder if anything else matters today when it comes to making your company a success.
The reality is that the user experience is important for many factors: conversion, referrals, overall liking of your brand, and more. But it is essential for another reason: better experiences mean more SEO rankings. Make your site friendly for mobile users and watch your site climb the ranks.
Trust and Credibility
Consumers today trust companies that get technology. If you are “with it” then you must have the resources, savvy, and intention to serve your audience better. While that might not always be true, this is something that people are thinking when they visit your site. The last thing you want is to get the reputation that you are outdated or not keeping up to date in your market. So have mobile views ready to access and stay ahead of the curve.
When it comes to websites today, you can’t afford to go without a great site that communicates your brand in the best way possible. This also means having your site adjust to mobile view without a hitch. If you don’t, you could frustrate users and miss out on business opportunities to grow. So, implement mobile optimization for your site and reap all the benefits.
Here at eLsqrd Media Group, we create digital marketing solutions that solve problems. Need someone to build you a great website that drives conversions, we’ve got your back. Get in touch today!
