A Global Skincare Company Increased Sales by 70% After Fixing Their WordPress Nightmare
Problem:
Circadia had a serious problem on their hands.
As a global B2B skincare provider serving the health and wellness community, they were experiencing explosive growth during the pandemic. But their WordPress website couldn’t keep up.
The site was buckling under the pressure. Intermittent downtime hit right when customers were trying to place orders. Page load times crawled to a halt during peak shopping periods. Their growing customer base was getting frustrated, and Circadia was losing sales every time the site went down.
Even worse, they were dealing with security vulnerabilities from outdated software. For a company handling sensitive customer data and processing payments, this wasn’t just inconvenient—it was a business risk they couldn’t afford.
Their Director of Education and Marketing knew they needed expert help, fast.
Approach:
We started with a comprehensive audit to understand exactly what was breaking and why.
The diagnosis was clear: their hosting infrastructure wasn’t built for their current traffic volume, and years of plugin bloat had turned their backend into a performance nightmare.
Our three-phase solution tackled the core issues:
Phase 1: Infrastructure Overhaul: We migrated them to enterprise-grade hosting designed for high-traffic WooCommerce sites. No more crashes during peak periods.
Phase 2: Performance Optimization: We stripped out unnecessary plugins, optimized their database, and implemented advanced caching. Backend loading times dropped dramatically.
Phase 3: Security Hardening: We updated all software, implemented robust security protocols, and established an ongoing maintenance schedule to prevent future vulnerabilities.
The biggest challenge? Making these changes without disrupting their ongoing sales during the busy pandemic period. We scheduled updates during low-traffic windows and implemented careful rollback procedures for every change.
Success:
The transformation was immediate and measurable:
- 70% increase in Net Sales – Their revenue jumped as customers could actually complete purchases
- 64% increase in Total Orders – Better performance meant more completed transactions
- 9% increase in Average Order Value – Faster checkout process reduced cart abandonment
But the numbers only tell part of the story. Circadia’s team went from firefighting technical crises to focusing on what they do best: growing their business and serving customers.
No more emergency calls about website crashes. No more lost sales during peak periods. No more security worries keeping their leadership up at night.
Their Director of Education and Marketing, COO, and CEO can now confidently plan marketing campaigns knowing their website infrastructure can handle the traffic surge.
